
On a recent visit to Taj Mahal Agra, I happened to buy wild rose ittar (attar or perfume oil). Initially I was apprehensive as it filled up my migraine prone head with its smell but upon using it off and on, I realised that it gives out a rich and earthy smell. That is something no amount of Burberry, Bulgari, Elizabeth Arden or even Victoria Secret's or Bath and Body Works body spray could give. So, what is special about ittar? Let’s figure it out!
These are derived from plant materials, such as flowers, leaves, roots, or resins, it inviolves a very long and laborious distillation process. It's an age-old process of distilling flowers, herbs, and spices into a carrier oil like sandalwood or jojoba. These oils are typically very concentrated, ranging from 15% to 70%+ fragrance oils. This high concentration results in excellent longevity, often lasting 6-24 hours or even longer depending on the quality. Famous indian attar brands are Itarwala Attars, Kannauj Attar Heritage and more.

ETDs are the most diluted of the perfumes available in the makerket and also the cheapest perfumes. The cost of same perfumes' EDP and ETD will vary a lot. Most famous perfume brands like Chanel, Dior, Gucci, Yves Saint Laurent, Calvin Klein and Tom Ford all carry EDPs and ETDs. The reason for cost varioation is the concentration of frangrane oil and sillage over time. EDPs last longer than EDPs and are usually have more complex scents.
| FEATURE | Ittar/Perfume Oil | ETD | ETP |
|---|---|---|---|
| CONCENTRATION | 15-70%+ | 5-15% | 15-20% |
| LONGETIVITY | 6-24+ hours | 2-4 hours | 4-8 hours |
| SILLAGE | Intimate/Subtle | Moderate | Stronger |
| FEEL | Oily | Spritz | Spritz |
| COST | Varies Widely (can be very high) | Affordable | Moderate |
| BEST FOR | Personal natural feel | Everyday perfume | Special occasions |
Cheapestinindia.com is India’s eminent Shopping Search Engine. Our astounding platform delivers robust product search capabilities, price comparisons, product price tracking, and historical price data for unprecedented 30 million+ products, aggregated from over 40 online retailers. Our database contains more than 250 million meticulous product price history records, giving you the data-driven confidence to make every purchase the smartest one.
Cheapestinindia.com/medicine is our exclusive Medicine Search section with more than 350 thousand medical products guaranteeing a cost-effective shopping experience. Always Buy Everything at Lowest Price.