What is the catch between Cheap or Expensive Deodorants?

Ever thought to yourself why some deodorants cost Rs 500 or more and you have a partner who is obsessed with funny smelling pocket easy deodorants? Tricky situation is it not! Aroma, type and masking of smell of sweat isn't the only factor that determines the cost of a deodorant, lets explore it... you will be surprised by some factors which determines the cost of a deodorant!

What are the reasons for cost difference between Costly and Cheap deodorants?

Type and quality of Ingredients used in manufacturing

1. Natural vs. synthetic: Some premium deodorant brands use natural ingredients like coconut oil, essential oils, or plant extracts, which can be more expensive to source and produce. On the other hand, mass-market brands might use synthetic fragrances, preservatives, or antimicrobial agents, which are often cheaper. Layer Wattagirl is a good example of synthetic fragrant deodorants.
2. Efficacy: Higher-end deodorants may contain more effective antiperspirant ingredients like aluminum salts (e.g., aluminum chloride or aluminum zirconium) in higher concentrations, which can increase production costs. Most of popular brands like Nivea, Fogg, park Avenue, Dove, Wild Stone, Set Wet, Engage etc.
3. Sustainable and eco-friendly: Brands that prioritize sustainability might opt for biodegradable packaging, recyclable materials, or minimal branding, which can drive up costs.

Any Specialized Product formulation

1. Concentration of active ingredients: Deodorants with higher concentrations of antiperspirant or antibacterial agents may be more expensive to produce. Chemist at Play Deo have AHA, Lactic acid making the price higher as compared to Rexona Roll On Deo.
2. Texture and consistency: Deodorants with different textures (e.g., cream, gel, or stick) might have varying production costs due to the complexity of their formulations. Roll on deodorants are always more expensive than their spray counterparts. Popular brands like Nivea, Dove, Nike, Axe, Old Spice, Yardley are available in both roll and spray variants.
3. Moisturizing properties: Deodorants that provide additional moisturizing benefits through ingredients like aloe vera or shea butter may be pricier. Few Brands like Plum sell deodorants such as de - odorizing pit creams. I have used it and its effective.

Marketing and branding:

1. Brand reputation and image: Luxury brands often invest in high-quality packaging, advertising, and marketing campaigns to create an upscale image. Famous Perfume brands like Nautica, Calvin Klein, Davidoff, Police have spray deodorants available at a markup than regular brands.
2. Product positioning: Brands that focus on specific benefits (e.g., natural ingredients, effectiveness against body odor, or skin-friendly properties) may command a premium price due to perceived value. Dot & Key Roll On deodorant claims to gently exfoliate and smoothen skin. Even Dr. Sheth's brand of products fall under this category.
3. Distribution channels: Deodorants sold through specialty stores, online marketplaces, or high-end department stores might be more expensive than those sold in mass-market retailers.

Other factors:

1. Research and development (R&D): Brands with significant R&D investments may develop innovative products that come at a higher cost. Brands like Minimalistic have deodorants that rank quite high on R&D much like most of their products.
2. Certifications and compliance: Products that meet specific certifications (e.g., cruelty-free, vegan, or eco-friendly) or adhere to regulatory requirements might incur additional expenses. Brands like Juicy Chemistry, Talsa, Be Bodywise, The Bare Bar are few names.
3. Profit margins: Companies set their own profit margins based on market conditions, demand, and competition.

Besides popular deodorants many other types body Sprays Sprits and body mists are also available and the age old Atar or Itr and Perfumes ETD or EPD. These types of personal fragrances have their own pros n cons.